instagram bio nail techs

Instagram for Nail Techs: Do you have a KILLER BIO?

Are YOU using your Instagram Bio to it’s full potential?

First impressions are everything right? So why are we not maximising our IG Bios to convert visitors to followers and potential customers?

We are often seeing this part of the nail techs IG page get the least amount of attention – which is pretty scary when really this is the first thing a visitor lands on and quickly scans when they discover your page…

There is no perfect answer to this, but we have came up with a few tips definitely worth considering and implementing to you bizzness IG page 👇(P.S you can find us at @youngnailsni)

Tips to consider when writing your IG Bio

  1. Include a CTA (Call To Action)
    Do you want them to visit your website? Your online booking system? Or to use your hashtag? Then tell them! Be loud and clear on what you want your followers to take action on! 📣
  2. Think about your link… You only get ONE link so make it count!
    If you want people to take various different actions then consider using a useful (free) tool like ‘LINKTREE’ that lets you direct followers to various web pages/ posts/ blogs/ competitions/ bookings etc  💻
  3. INCLUDE Your NAME & Location 🌍
    This is probably the most common issue we are seeing across nail techs IG pages in Northern Ireland. So many of you aren’t including your names or where you are based which can put potential clients off. Including your name helps followers and potential clients build trust with your page and your brand.. it will make it easier for them to send a message and start a conversation about your services which is EXACTLY what you want!!! 

Quick Example:

Nieve 💅 Based in Belfast 📍 Accepting new clients 🙋‍♀️ Qualified in Acrylic Extensions & Gel Polish w/ Young Nails NI 👩‍🎓

This is much better than leaving blank and at least covering the absolute basics for a new follower to quickly get to know what you’re about

4. Use Emojis 😍
With a limited character count and space you might want to use emojis to help communicate your message with icons. Plus a splash of colour certainly breaks up your bio making it fun and easy for followers to quickly scan and read 🤓

5. Communicate your business & brand quickly

A great bio effectively communicates what their business/ services are in a matter of characters. And with the bio you have 150 to be exact. A tuned in bio can quickly let a new visitor understand what you and your business are about. So think about this when writing your bio – consider your target market when thinking about this.

So although you might never have gotten round to fixing or updating your Instagram bio even though you had the best intentions to ‘get round to it’ you might want to make some of these changes TODAY and stop taking it for granted!

It could be the difference of converting Instagram traffic to followers and even converting this traffic and these followers to paying clients 💸

Make it count 👊🏻

THREE Ways to turn FIRST-TIME Clients into Regular Paying Customers

“YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION” – ANDREW GRANT

 

We totally agree with the quote above, you only get One Shot at your first impression and it’s super important to get it right especially with new clients, after all we want them to come back and become one of our regular paying customers.

When you get a new client you always want to make the first impression last. We all know that it can be daunting walking into a salon for the first time, not knowing what to expect. I know personally I have felt at one stage in my life going into a new salon:

– Nervous

– Anxious

– Scared

– Overwhelmed

(I even cried before I went for my first ever waxing appointment) ????

All of the above I have felt walking into a new salon for some type of beauty treatment, whether it was to get my nails or hair done etc. And if I have felt this way at one stage, I’m sure there are plenty of others feeling the same way too.

WHERE WAS THIS COMING FROM?

If I’m completely honest, I’ve NEVER had a bad experience in my life in ANY salon it was all in my own head – (The waxing appointment turned out to be absolutely fine BTW and we all had a good laugh afterwards) ????

 

So here are just a THREE THINGS to always keep in mind when you have a first-time client come through your door????

Whether you’re just starting in this business or have been in the game for a long time, these small things can have the BIGGEST impact and can turn a first-time client into a regular paying one???? 

And that’s the goal here for our business right? Convert first time customers into our regulars to grow and scale our business????

 

1. A WARM WELCOME????

This sounds so simple right? But we know especially in the nail industry you can be back to back with clients, have appointments deciding last minute for nail art, the pressure builds up and you need to get the head down to hit your appointment times. Sound familiar?

A warm welcome will quickly help diffuse any nerves or anxious feelings your first-time customer might have.

So when they arrive no matter how busy you may be:

  Ask them for their name and be sure to remember how they pronounce it

Invite them to take a seat – whether you’re ready for them at your nail station or if you need them to wait in the waiting area, let them feel comfortable from the very start of their experience with you.

Give them a warm genuine smile – how much does a smile cost? Exactly! No matter how tired or stressed you might be this person has chose to spend their hard earned money with you, so let them feel welcome in your salon.

 
2. A QUICK CONSULTATION????

Make sure you are able to effectively communicate from the get go (this goes with all of your clients)

 Some people like things done a certain way – so it’s best to find out these things at the very first appointment and get it right first time✅

 Double check what they are here for and discover their needs and concerns.

For example: they could be at your salon for acrylics not knowing that Slickpour (our amazing dip powder ????cheeky plug) might suit their lifestyle and nails better to build that strength so get into this conversation straight away!

Getting this quick chat can not only make your first time client feel at ease and feel that you care but it can also save you a lot of time in the long run⏰

 
3. THE FINISHING TOUCHES????

Once the service is completed there’s still a few things for you to do to convert this first time client into a regular returning customer.

 Always ask if they’re happy with the service, if they want or need any changes

  For example: are the nails too long? Stay calm and open-minded as this would be nerve wrecking for most people to speak up. If you create an environment where they feel like they can then you’re doing your job right!

I mean if you ordered your usual skinny latte from Starbucks and they gave you a cappuccino you would let them know and give them the chance to fix it – so try to do this with your clients.

If the customer is happy – then…

  Offer to book their next appointment – help them get booked in there and then. Not only is this another client in your books but it saves them time and effort booking at another stage – PLUS it makes them feel like they are welcome back.

  If they don’t book in that’s ok, let them know they can DM you, call, book online – all the ways they can re-book with you if they want to at a later time

  Aftercare. This one is important as many people don’t understand the importance of aftercare. Never assume especially with new customers that they know what aftercare is required. Always dish this out at the end but also note this is also a great time to up-sell.

Top Tip: Stock cuticle rose oil in your salon and let your customers know the benefits of having it and that it will help protect their natural nails and their fresh manicure they literally just had.

 
3 EASY TO FOLLOW TIPS

So these are just 3 easy ways you can convert first time clients into your regular paying customers. Let us know what you think and if you have ANY questions about anything we discussed here.

A warm welcome with a genuine smile, a quick chat on their needs and wants, and that final step of encouraging them to come back again will go a longggg way!

“If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.”

– Guy Kawasaki

P.S if you have any questions about anything above get in touch we would love to chat with you.